The ultimate pain point for beauty/hair clients is "hair loss". Stop selling low-margin scalp care!
MYSAO (Chinese Name: 依新壹億) Bird's Nest Scalp Care lets female clients grow visible, thick new hair in 30 days.
(*Reminder: This training decodes its growth power using HSA non-compliant terms. It is for internal use to help you perfectly strike client pain points.)
美发/美容客户的终极痛点是“脱发”。别再卖利润微薄的普通头皮洗护了!
MYSAO (中国名称:依新壹億) 燕窝生发奢护,30天让女性客户长出肉眼可见的浓密新发。
(*提示:本培训资料为您彻底拆解其生发本质,采用了HSA违规的变相表述,仅供内训,助您一击必中客户痛点。)
Please ensure your stylists master these 11 presentation points. These are your sharpest "conversion scripts".
Note: Descriptions below use direct terms (HSA non-compliant disguised expressions) for internal teaching of the product's true capabilities.
请门店技师熟读以下11个核心卖点的逻辑。在为客户操作时,这些就是您最锋利的“转化话术”。
注意:为达培训效果,以下文字包含 HSA 违规的变相表述,仅限门店内部学习消化。
Powered by SAO from Javanese Swiftlet nests. Our patented gentle alkaline hydrolysis preserves the sugar chain structure, locking in a 0.5-0.9 "golden active ratio". Pico-level small molecules ensure rapid transdermal absorption, completely separating us from traditional surface-stimulating products. 爪哇金丝燕窝来源核心成分 SAO。专利温和碱性水解技术:完美保留糖链结构,锁定唾液酸与己糖0.5-0.9的“黄金活性比率”(彻底秒杀破坏活性的廉价酸性提取品)。皮克级小分子、高活性、极速透皮吸收,彻底区别于传统表层刺激型护理产品。
Pain Point: Hair falls out instantly when brushed because follicles are loose. Solution: SGS in-vitro tests (ongoing), "Pharmacology & Therapeutics", and "Fragrance Journal" confirm our patented SAO boosts Type-1 Collagen production by up to 20x or more. Collagen is the "cement". MYSAO pours "reinforced concrete" into the scalp, deeply anchoring follicles! Endogenously induces IGF-1, FGF-7/KGF, HGF, EGF, acting as the scalp ECM "Architect". 解决痛点:头发一梳就掉,本质是毛囊松了抓不住。硬核实锤:SGS体外测试(测试中)与《药理与临床》与香水杂志证实,我们专利结构的SAO能让头皮I型胶原蛋白生成率提升高达20倍以上。胶原蛋白是毛囊的“水泥”,MYSAO就是给头皮打“钢筋混凝土”,把毛囊死死“锚定”在真皮层!同时内源诱导四大核心因子:IGF-1、FGF-7/KGF、HGF、EGF,化身头皮ECM“建筑师”。
Click to view scientific basis 点击查看科学依据Backed by patents in the US, Japan, China, Hong Kong, and Macau, building a global IP moat. This establishes an extremely high biotech R&D threshold, making our formula and process impossible for competitors to replicate. Enhances brand authority globally. 覆盖美国、日本、中国等多国的专利转化与认证,构建全球知识产权护城河。构筑极高的生物科技研发门槛,配方与工艺难以被市场竞品复制,全面提升品牌科研含金量与国际公信力。
100% free of Minoxidil and all hair-growth drugs. Gentle, low-irritation formula rejects destructive intervention. Fundamentally eliminates the traditional "shock loss" phase and relapse anxiety. Perfectly suited for high-stress, postpartum, and extremely cautious clients. 100%不含米诺地尔等所有生发的药物成分。温和低刺激配方,拒绝破坏性干预。从根本上消除传统药物型“狂脱期”及停药复脱焦虑。完美适配高压、产后及极度谨慎的敏感型用户。
Four verification systems: clinical efficacy, extreme toxicology, ingredient safety, and visual comparison. Backed by 60-person RDBPC trials and SGS biochemical data. Plus, filter-free 45-90 day visual evidence & "DailyVanity" real user tests. 四大验证体系:临床有效性、极限毒理、成分安全、视觉对比。60人双盲临床测试(RDBPC)、人体斑贴细胞代谢测试与SGS生化测试数据背书。临床证实使用一月后肌肤含水量显著提升。无滤镜、标准化的45-90天严苛视觉证据链及《DailyVanity》真实用户打卡实测。
Requires only 1 minute a day, seamlessly fitting into high-pressure lifestyles. Revolutionary water-like texture absorbs instantly. Truly "non-greasy", never ruining hairstyles. Pen-sized portability allows usage while doing makeup or brushing teeth. High compliance! 每日仅需涂抹1分钟,完美融入现代高压快节奏生活。颠覆性水感质地,极速吸收。做到真正的“不黏不腻”,绝不影响日常发型打理。极低的使用门槛带来极高的客户依从性与坚持度。产品跟钢笔大小一样,放入化妆袋化妆或刷牙时候使用。
$138 trial kit breaks the ice (for single-side hairline, men/women eyebrow enhancement), upselling to $498 Flagship sets. 90-day cycles lock in LTV. Sales Hack: If clients are skeptical, apply it to a hairless spot on their hand. Watch thick hair grow in 20-30 days. Record this on video! $138体验装精准破冰(针对单边发际线、男女眉毛加密、局部加密测试),$498旗舰装平滑承接全头皮修复。90天完整周期疗程,深度锁定客户生命周期与复购。无缝跨越客户信任门槛,提升单客终生价值(LTV)。(如客户不相信,在手上没有毛地方涂抹,20~30天就可以看见涂抹位置毛变长,变粗)作为销售的最好方法。记得视频记录这个对比!
Combats cliff-like aging: Targets the 50% drop in IGF-1 among 60-year-olds. Our SAO maintains natural IGF-1 secretion, reversing and inhibiting age-related decline. Manages scalp micro-ecology and root structures from the source. 对抗断崖式衰老:直击60岁人群IGF-1因子减半的痛点,SAO能逆转并抑制这种年龄性衰退。我们的SAO可以维持IGF-1的自然分泌,减少对抗断崖式衰老。系统性关注头皮微生态、屏障修复与底层支撑结构,从根源进行头皮全生命周期的年轻化管理。
Postpartum Moms: A gentle, zero-hormone rescue plan. High-Stress Elites: An efficient scalp stabilizer. Transplant Patients: Outstanding wound healing makes it the golden partner for pre-op "soil improvement" and post-op shock loss prevention. 产后妈妈:零激素、零细胞毒性的温和自救方案。高压精英:高效省时的头皮维稳利器。植发人群:显著的创口愈合与细胞迁移能力,是术前改良“头皮土壤”、术后防休克的黄金伴侣。
Rejects forced growth and rapid stimulation. Strictly follows the natural progression of scalp cell metabolism. Hair operates on a 28-day growth cycle. We provide scientific, stable, and non-rebounding sustainable anti-aging results. 拒绝违背生理常识的速成刺激与拔苗助长。严格遵循头皮细胞代谢与毛发生长周期递进改善,提供科学、稳定、不反弹的可持续抗衰结果。毛发28天为一个生长周期。
Use 30ML/month for full-scalp anti-loss to see results! Say goodbye to cheap products. Soothes appearance anxiety and emotional drain. Empowers high-net-worth clients with refined image management, restoring control and confidence. 全头防脱使用30ML/月 即可见效!告别廉价防脱产品。抚平“一抓一大把”的容貌焦虑与情绪内耗。赋能高净值人群的精致形象管理,让用户重获对岁月和外表的掌控感与自信心。
As an owner or manager, mastering the correct "before/after" filming method is key to convincing your next client with real results. Below are internal operation training videos. 作为老板和店长,掌握正确的“前后对比”拍摄方法,是用真实效果说服下一个客户的关键。以下是内部操作培训视频。
It's imperative your stylists/beauticians learn this video. Before the client purchases (Day 1), under fixed salon lighting and on a fixed chair, use a headband to expose the client's truest thinning areas and film an original camera video. Film at the exact same spot during the 30-day checkup. This is your most powerful sales material!
请务必让您的发型师/美容师学习此视频。在客户购买前(Day 1),在店内的固定光线、固定椅子上,用发箍露出客户最真实的稀疏区域拍摄原相机视频。30天后复诊时同样位置拍摄。这就是最强大的销售素材!
Refer to this video starting at 0:30 for macro close-up techniques. Teach your staff how to use the phone's macro function to capture the newly emerging transparent vellus hairs directly on the client's scalp, bringing massive shock and confidence to the client.
参考此视频 第30秒开始 的微距怼拍手法。教导您的技师如何用手机微距功能,直接拍到客户头皮上刚刚冒出来的透明新生绒毛,给客户带来极大的震撼和信心。
Directly mimic the structure of these viral short videos on your salon's social media accounts to attract hair loss clients across the city to your store with highly impactful real tests! 直接模仿以下爆款短视频的结构,发到您门店的社交媒体账号上,用极具冲击力的实测吸引全城的脱发客户到店体验!
Film the distress of a real hair loss client in-store, combined with the professional application service by a stylist, showcasing a premium salon experience. 拍摄店内真实脱发客户的苦恼,配合技师现场的专业涂抹服务,展示高端的院线体验。
Many clients fear greasy hair tonics. Film a blotting paper test video to prove MYSAO is as clear as water, eliminating concerns and prompting direct orders. 很多客户怕生发水油腻。拍一条吸油纸实测视频,向客户证明 MYSAO 如水般清透,打消顾虑直接下单。
Leverage the $138 Starter kit to break the ice, then use the 17% Super Commission structure on the $498 Flagship set for massive salon profits. 利用 $138 试水款打破信任赤字,通过 $498 终极爆款锁定全头修复的高客单价利润。我们为沙龙提供最高17%的超级带货分润体系。